Different: a launch-day Webflow website, rebranded three weeks out
ActiveSet built Different's new website in Webflow in six weeks and took it live on launch day, after the brand changed three weeks before launch.
ActiveSet built Different's new website in Webflow in six weeks and took it live on launch day, after the brand changed three weeks before launch.
Visit different.ai
From kickoff on 8 September to live on 20 October
Between the brand change and the fixed launch date
From final new-brand designs to the site going live
Mobile Google PageSpeed on the homepage, after our speed pass
Overview
Different builds an AI marketing system for lean B2B teams. It hired ActiveSet in September 2026 to build its new website in Webflow for a fixed launch on 20 October. Three weeks before launch, the brand changed. The site still went live on launch day.
The challenge
A new brand, 21 days out
On 29 September Different's new head of marketing changed the brand and brought in a new creative agency. By then the Home, Product, Company, Blog and Demo layouts were already built on staging.
Final designs, 4 days out
The new-brand designs for nine pages were marked final on 16 October, and the new fonts arrived that evening.
A launch date that could not move
The site had a public launch on 20 October, and the existing launch-event link at different.ai/launch had to keep working.
The homepage, top to bottom
Keep scrolling to move through the live different.ai homepage, captured on 22 October 2026.
How we did it
In the first week we set up the Webflow style guide, typography and global variables, so font and colour changes could be applied across the site from one place.
We then built page by page as the designers marked sections ready for development. By 19 September the Home, Product, Company, Blog and Demo layouts were on staging.
When the new brand arrived, the structure stayed the same, so the new fonts, colours and sections went onto pages that were already built. On 20 October we moved the site into Different's own Webflow account, Different moved its hosting plan across, and we published www.different.ai.
Kickoff
Style guide, typography and global variables first.
Five layouts on staging
Home, Product, Company, Blog and Demo.
New brand, new agency
Same pages, same launch date.
Designs final
Nine frames; new fonts that evening.
Live on different.ai
Published on launch day.
Speed pass
Faster pages on phones.
What we built
The full site in Webflow, ready for the new brand, plus the launch-week work that kept forms, consent and search in order.
Pages
Home, Product, Use cases, Company, Careers, Blog with a blog post template, Demo, Contact, Privacy, Terms of Service and a 404 page.
Launch
Moved the site into Different's own Webflow account on launch day. Different moved its hosting plan across, and the different.ai/launch redirect kept working.
Consent
Cookie banner with Google Consent Mode (Advanced). EU, UK, Swiss and Brazilian visitors get category opt-in; US visitors get a “Do not sell or share” opt-out.
Forms
HubSpot demo and contact forms, plus a matching backup form that appears when a privacy setting or blocker stops HubSpot or reCAPTCHA loading.
Video and motion
Videos on Bunny with a floating player that keeps playing on the next page, smoother Product tabs and a slide-in mobile menu.
Search basics
Sitemap, canonical tags, JPG share images, one site-wide Organization schema, FAQ schema on Home, Product and Demo, and blog dates from the CMS.
Every page in the new brand
Home, Product, Use cases, Company, Demo and Careers on phones, and the main pages on desktop. Screens from the live site.
Results
Live on launch day: 42 days after kickoff, and 4 days after the new-brand designs were final. A speed pass on 21 October then raised mobile Google PageSpeed scores across the main pages. Speed work continues on the Demo and Contact pages, which carry the HubSpot forms.
Rings: Lighthouse 12.6 lab test of the homepage by ActiveSet on 22 October 2026, desktop and mobile. Bars: scores for the new site, before and after the speed pass.
What's next
Different's after-launch list starts with an author page for the blog.
See the live site: different.ai.
About this case study
This page describes ActiveSet's Webflow development for Different. The brand and page designs are the work of Different's design agencies. Dates come from our project records: the shared Slack channels and call notes. PageSpeed and Lighthouse scores are ActiveSet's own measurements on the dates given, and the screens were captured from the live site on 22 October 2026. This page includes no traffic, conversion or revenue figures. The quote is copied exactly from a client message.
