Webflow SEO agency

We Build Webflow Sites that Search Engines and LLMs Actually Want to Rank

We combine Webflow development with structured SEO work to help your B2B website rank for the searches that matter.

According to G2's The Answer Economy: How AI Search is Rewiring B2B Software Buying (G2 2026 AI Search Insight Report; survey of 1,076 B2B decision makers, March 2026), "51% start their research with an AI chatbot more often than Google, and 71% rely on AI chatbots somewhere in the software research process." The same report finds "80% still use Google somewhere in their buying journey". So we work on both: we set up structured data, clean headings and crawlable pages.

Problem

Your Site Looks Amazing But Search Engines & LLMs Pretend it Doesn't Exist

Beautiful design means nothing if your ideal prospects can't find you. Most Webflow agencies  focus on aesthetics and forget that SEO drives actual business results.

Invisible to Search

Your site ranks on page 47 for keywords your prospects actually search for. Pretty design, zero visibility.

Content That Doesn't Convert

Your content looks great but doesn't answer the questions prospects have during their buying journey

Technical SEO Disasters

Slow load times, broken schema markup, and mobile issues are killing your rankings before you even start.

Competitor Analysis

Competitors with worse products are stealing your prospects because they show up first in search results.

Lost Authority

Your thought leadership gets buried while less qualified competitors establish themselves as industry experts.

Wasted Ad Spend

You're paying for ads because organic traffic isn't working, burning budget that could fuel growth instead.

Meet

We Build Beautiful
Webflow Sites that Rank and Convert

Most agencies choose between beautiful design or SEO performance. We plan for both. We build sites search engines can crawl and understand, with pages designed to turn visitors into qualified prospects—because what's the point of ranking if you're not closing deals?

Our process

How an SEO engagement runs

What happens, step by step. We agree the baseline first and report progress every month.

Step 1

Technical SEO Foundation

Complete technical audit and optimization to ensure Google can crawl, understand, and rank your Webflow site properly.

What we optimize:

Site speed optimization against Core Web Vitals

Mobile-first indexing setup & responsive design fixes

Schema markup implementation for rich results

Technical SEO audit & issue resolution

Step 2

Content Strategy & Implementation

Research-driven content strategy that targets the exact searches your prospects make during their buying journey

What we create:

Keyword research & competitive analysis

Buyer journey content mapping

High-converting landing pages for target keywords

Blog content that establishes thought leadership

Step 3

Authority Building & Optimization

Continuous optimization and authority building to maintain and improve rankings while maximizing conversion rates.

What you get:

Link building strategy & execution

Content optimization based on performance data

Conversion rate optimization for organic traffic

Monthly SEO reporting & strategy adjustments

Speed and Core Web Vitals

Webflow speed and Core Web Vitals

Core Web Vitals are Google's measures of loading, responsiveness and visual stability, taken from real Chrome users. On Webflow sites, poor scores usually come from heavy images and video, third-party scripts, custom fonts and animation that runs on load. We measure, fix the biggest causes template by template, and re-measure with the same tools.

Get a speed review

Core Web Vitals

The three metrics and Google's 'good' thresholds

Google assesses each metric at the 75th percentile of page loads, separately for mobile and desktop.

Largest Contentful Paint (LCP): How long the main content takes to appear. Good: 2.5 seconds or less
Interaction to Next Paint (INP): How quickly the page responds to clicks, taps and typing. Good: 200 milliseconds or less
Cumulative Layout Shift (CLS): How much the layout jumps while loading. Good: 0.1 or less

Thresholds from Google's Core Web Vitals documentation (web.dev). Check before publishing in case Google revises them.

What Webflow handles, and what's on your site

Webflow handles

Hosting and a global CDN
Responsive image sizes generated from your uploads
Code minification settings in site settings

Your site owns

The size and format of images and video you upload
Third-party scripts: tag managers, chat, testing and tracking tools
Custom fonts and how they load
Interactions and animations that run on page load
Embeds such as video players, forms and maps

Checklist

What we check and fix

Field data from Search Console's Core Web Vitals report and lab data from PageSpeed Insights, per template rather than per page.
The largest element on each key template, and what delays it.
Every third-party script: whether it's still used, where it loads and whether it can load later.
Images and video: format, dimensions, compression and lazy loading below the fold.
Fonts: number of files, weights in use and loading behavior.
Interactions and Lottie or Rive files that run on load.
Layout shifts from images without dimensions, late banners and embeds.

In practice

How we report it

We record a baseline before changing anything and report before-and-after numbers from the same tools. Field data in Search Console updates over a 28-day window, so it moves more slowly than PageSpeed Insights. We don't promise a score: field results depend on your visitors' devices and networks as well as the site.

Delivered work

Speed work in delivered projects

Happier — 2024–2026 (past client). Fixed a site-speed problem at the 2024 launch caused by leftover testing code, and used optimized video on the 2025 campaign pages.

We'll publish measured before-and-after results once clients approve them.

Research

What the research says

“Websites that load in less than 2 seconds and use secure protocols (HTTPS, encryption) meet modern user expectations.”

— Webflow (with partners incl. Slalom and HubSpot), Building a best-in-class revenue-generating website, 2025 edition. Webflow guide, 2025 edition. Vendor guidance.

“96.3% of internet users now access the internet via mobile”

— Webflow, The marketer’s website, August 2024. Cited in Webflow's 'The marketer's website'. Statistic cited by vendor.

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Want to Move Faster?

The SEO sprint fixes the technical foundation first; the timeline is set in the proposal.

Get in Touch

What Makes Our Webflow SEO Services Different?

Webflow-Native Optimization

We know how Webflow's structure works and set up its SEO controls properly.

B2B Buyer Journey Focus

Every piece of content targets prospects at  different stages of their buying journey, not just  traffic volume.

Technical Excellence

Clean code, Core Web Vitals work, and technical SEO that helps search engines crawl and understand your site.

Competitive Intelligence

We analyze what's working for your competitors and build a strategy around the gaps we find.

Content That Converts

SEO content that doesn't just rank—it  converts visitors into qualified prospects who want to buy.

Measurable ROI

Every SEO strategy ties directly to business metrics: leads, pipeline, and revenue growth.

rESULTS

Webflow SEO Services That Drive Results

We handle every aspect of SEO for your Webflow site, from technical fixes to content and reporting.

Technical SEO Optimization

Site speed optimization, mobile responsiveness, schema markup, and technical audits that find and fix crawl issues.

Keyword Research & Strategy

Deep competitive analysis and buyer journey mapping to identify the exact keywords your prospects search for.

Content Creation & Optimization

Research-driven content that establishes authority while guiding prospects toward qualification.

On-Page SEO Mastery

Title tags, meta descriptions, header optimization, and internal linking that maximizes ranking potential.

Local SEO  (if applicable)

Local keyword optimization, Google My Business setup, and location-based  content strategy.

SEO Monitoring & Reporting

Monthly reports on rankings, organic traffic and leads from organic search.

Industries we work with

SaaS & Technology

(01)

Technical content that ranks for high-intent software searches while educating technical buyers.

Professional Services

(01)

Thought leadership content and local SEO that positions you as the go-to expert in your market.

FinTech & Financial Services

(01)

Compliant content strategies that build authority while navigating strict industry regulations.

Manufacturing & Industrial

(01)

Product-focused SEO that helps procurement teams find your solutions during research phases.

Healthcare & Life Sciences

(01)

Authoritative health content that ranks while meeting strict medical content guidelines.

Professional Consulting

(01)

Thought leadership SEO that establishes your unique methodology and attracts enterprise clients.

Excited?

Let’s Make You a Website Your Customers Will Love

Book a Call

FAQ’s

Frequently Asked Questions

(01)

Why is Webflow good for SEO?

Webflow generates clean, semantic HTML and allows for complete control over technical SEO elements. Webflow has no plugins to conflict, and we keep custom code to what the site needs. ActiveSet uses Webflow's SEO controls to make sites easy for search engines to crawl and understand.

(02)

How long does it take to see SEO results with Webflow?

Technical fixes can be verified as soon as they ship. Ranking changes take longer and are not guaranteed, and we report progress monthly.

(03)

Can you help with SEO for an existing Webflow site?

Absolutely. We audit your current Webflow site, identify optimization opportunities, and implement improvements without redesigning everything. We agree the baseline first and report progress monthly.

(04)

Do you write content or just optimize existing content?

We do both. Our team creates new SEO content based on keyword research and buyer journey mapping, while also optimizing your existing content for better rankings and conversions. Every piece of content serves both SEO and business goals.

(05)

How do you measure SEO success?

We report rankings, impressions, clicks and qualified enquiries from organic search side by side, because a page can keep its ranking and still lose clicks. According to Ahrefs' Update: AI Overviews Reduce Clicks by 58% (4 February 2026; a study of 300,000 keywords), AI Overviews "reduce the organic click-through rate for position one content by 58%". We agree the baseline first and report progress every month.

(06)

What makes ActiveSet different from other SEO agencies?

We specialize in B2B companies and understand how business buyers search and convert. Plus, our deep Webflow expertise means we can implement technical optimizations that generic SEO agencies can't handle on the Webflow platform.

(07)

Can any agency promise rankings?

No. Search engines decide rankings. We agree the baseline and the work plan, and report rankings, organic traffic and enquiries every month.

(08)

Can you help with local SEO on Webflow?

Yes, we optimize Webflow sites for local search including Google My Business integration, location-based content, and local keyword optimization. This is especially effective for professional services and companies with geographic markets.

(09)

What if our industry is highly competitive for SEO?

We work in competitive B2B markets, where a solid technical foundation and focused content matter most. We use advanced keyword research, gap analysis, and content strategies to find ranking opportunities your competitors miss.

(10)

Can you promise a PageSpeed score?

No. Lab scores change between runs, and field data depends on your visitors' devices and networks. We promise a baseline, a fix list ordered by impact, and before-and-after numbers from the same tools.

(11)

Why does PageSpeed Insights show different numbers from Search Console?

PageSpeed Insights runs a lab test on one simulated device, alongside real-user data when Google has enough of it. Search Console's Core Web Vitals report groups real-user data from Chrome over 28 days. We use both, and judge progress on field data.

(12)

Doesn't Webflow hosting make a site fast already?

Webflow provides hosting, a CDN and responsive image sizes. What you add on top, such as large media, third-party scripts, fonts and load-time animation, decides most of the speed.

(13)

Which fixes usually matter most on a Webflow site?

Often the largest image or video above the fold, scripts that load before the content, and too many font files. We confirm the causes for your templates before changing anything.

We Build Webflow Sites that Search Engines and LLMs Actually Want to Rank