Website DESIGN agency

Beautiful B2B Web Design That Actually Converts

We design stunning websites that your prospects love to browse and your sales team loves to quote
 from—every visual decision backed by buyer psychology and conversion data.

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Problem

You Invested In Great Design—Your Website Looks Professional; But Prospects Still Aren't Engaging the Way You Expected.
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Designs That Don't Convert 
Beautiful visuals that fail to guide prospects toward taking action. Your site wins design awards but loses sales opportunities.
Unclear Value Communication
Prospects can't quickly understand what makes you different or why they should choose your solution.
Mobile Experience Issues
Designs that look great on desktop but frustrate mobile users—where 60% of B2B research happens.
Slow Load Times
Gorgeous designs that take forever to load, causing prospects to bounce before they see your value.

Meet

ActiveSet Logo

Where Beautiful Design Meets Buyer Psych
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We're a B2B web design agency that creates visually stunning websites engineered to convert your ideal prospects into qualified sales conversations. Our Philosophy: Every design decision should serve two masters—your brand's visual identity and your prospect's buying journey.
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We <Re>build Websites That Actually Convert Prospect

We are a b2b website development agency. We help you with one thing: turning your ideal 
prospects into qualified opportunities.

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Process

From Buyer Research to Beautiful Conversions in 8-10 Weeks

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Week 1-2
Understanding your 
prospects' visual preferences
We research how your target buyers consume information, what design patterns they trust, and which visual elements drive action in your industry.
Research includes:
Competitor visual analysis & design gap identification
Buyer persona interviews focused on design preferences
Industry design pattern research & trust signals analysis
Brand perception audit & visual positioning strategy
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Week 3-7
Creating your conversion-focused 
visual identity
Complete visual system creation where every element—from color psychology to button placement—is designed around how your prospects make buying decisions.
What we design:
Brand-aligned visual system with conversion psychology principles
Mobile-first responsive design that mold seamlessly across devices
Strategic page layouts that guide prospects through your buyer journey
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Need Your Website 
Designed Faster?

Our sprint option delivers in 6-8 weeks for urgent rebrands.
Book a Call
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Still on the Fence

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Request a free website audit to see exactly what's costing you conversions, and how we can help.
Conversion bottleneck identification
Mobile experience analysis
Page-by-page breakdown 
(upto 3 pages)
Specific improvement recommendations
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Why Us

What Makes Our Design Approach Different?

Buyer-Psychology Driven Design
We design for how your prospects actually evaluate solutions, not just what looks trendy.
Conversion-Optimized Aesthetics
We balance visual appeal with strategic psychology to maximize both engagement and action.
Brand-First Visual Strategy
Every design is custom-built around your unique brand story and competitive positioning.
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Scalable Design Systems
Modular design frameworks that grow with your business. Add new pages, features, or content while maintaining visual consistency and brand integrity.
Mobile-First B2B Design
Recognizing that 60%+ of B2B research happens on mobile, we design mobile experiences first, then scale up to desktop for seamless cross-device journeys.
Industries We dESIGN FOR
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SaaS & Technology
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Rebuilding product-focused experiences that effectively present technical specifications, capabilities, and compliance certifications to procurement teams.
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Professional Services
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Rebuilding product-focused experiences that effectively present technical specifications, capabilities, and compliance certifications to procurement teams.
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Manufacturing & Industrial
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Rebuilding product-focused experiences that effectively present technical specifications, capabilities, and compliance certifications to procurement teams.
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Healthcare & Life Sciences
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Rebuilding product-focused experiences that effectively present technical specifications, capabilities, and compliance certifications to procurement teams.
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FinTech & Financial Services
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Rebuilding product-focused experiences that effectively present technical specifications, capabilities, and compliance certifications to procurement teams.
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Professional Consulting
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Rebuilding product-focused experiences that effectively present technical specifications, capabilities, and compliance certifications to procurement teams.
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Don't See Your Industry?
Get in touch to see how we can help
Book a Call
contact US

Let’s Make You a Website Your 
Customers Will Love

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On the Call, We'll:

From broken to booking meetings in 6-8 weeks. Here's exactly 
what happens when.

Audit your current challenges
Show you examples of designs that convert in your industry
Take you over our past work
Discuss timeline and investment for your project
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“ActiveSet is an excellent resource, they’re master at Webflow and design and has been a real gem to any task I've given them. They makes sure all the deadlines meet and that also with the highest standards.”

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"ActiveSet is fantastic—clear, talented, and kind. They are responsive and skilled in making proactive design improvements, significantly fueling our marketing efforts across numerous projects."

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"ActiveSet team helped us with AstroPay new website. They are super accurate with what they do. We throw in any stuff and they are able to pull it off without a sweat before deadline."

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FAQ’s

Frequently Asked Questions

(01)
What makes B2B web design different from other design approaches?

B2B design must account for longer sales cycles, multiple decision-makers, and complex evaluation processes. We design for committee decision-making, mobile research habits, and the need to build credibility quickly. Our designs balance emotional appeal with logical information architecture.

(02)
How do you ensure our design will stand out from competitors?

We start every project with a competitive visual analysis to identify design gaps and opportunities. We then create custom visual systems that reflect your unique brand positioning and value proposition. No templates, no cookie-cutter approaches—every design is built specifically for your market position.

(03)
Can you redesign our site without changing our established brand identity?

Absolutely. We work within your existing brand guidelines while optimizing the visual presentation for conversion. If your brand needs evolution, we can recommend strategic updates that maintain brand equity while improving performance.

(04)
How do you balance beautiful design with fast load times?

We use advanced optimization techniques including next-gen image formats, strategic compression, and efficient code architecture. Our Webflow development ensures every visual element is optimized for speed while maintaining crisp, professional appearance across all devices.

(05)
What's included in your design systems?

We create comprehensive visual systems including color psychology applications, typography hierarchies, iconography libraries, photography guidelines, and component libraries. You'll receive full documentation and training to maintain visual consistency as you grow.

(06)
Do you provide design files and assets after completion?

Yes, you receive all design files, brand assets, image libraries, and comprehensive style guides. We also provide video training on how to use and maintain your design system. You own all creative assets we develop for your project.

(07)
How do you measure design success beyond just aesthetics?

We track visual engagement metrics including time on page, scroll depth, interaction rates, and conversion performance. We also monitor brand perception indicators and provide recommendations for ongoing visual optimization based on user behavior data.

(08)
Can you work with our existing development team?

While we specialize in Webflow development, we can provide design-only services with comprehensive developer handoff documentation. We ensure our designs are technically feasible and provide detailed specifications for accurate implementation.