Website maintenance agency

Webflow Website Maintenance and Support for B2B Teams

Webflow handles hosting, security patches and backups. We handle content, pages, integrations, forms and fixes, plus the performance and SEO upkeep your marketing team relies on.

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What does Webflow maintenance include when Webflow already hosts and patches the platform?

Webflow runs the hosting layer for every site on a paid Site plan. It applies security patches and platform updates automatically, issues and renews SSL/TLS certificates, serves pages through a global CDN with DDoS and bot protection, and keeps automatic backups you can restore. There are no plugins or server updates for your team to install. Webflow maintenance therefore covers what sits on top of the platform, which your team owns: accurate pages and CMS content, forms and integrations that keep working, custom code and third-party scripts, and technical SEO. Webflow's support policy puts custom code, DNS, SEO and third-party integrations outside its support scope. ActiveSet handles that layer for B2B teams, from content and pages to integrations, forms and fixes, with the scope and response times agreed in your plan.

Webflow's The 2026 State of the Website (with Vanson Bourne; June-July 2025 survey) found that "92% of organizations say that requests for website updates are growing in size and complexity, and 95% of organizations report they are receiving more web project requests overall."

See what Webflow handles and what your team owns

problem
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Your Webflow
 Site Is Supposed to Work for Your Business, Not Against It

Most business owners launch their Webflow site and then ignore it. Big mistake
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Site Performance Issues
Your Webflow site is getting slower, pages are breaking, and you don't know why. Prospects are bouncing before they see your value.
Unclear Ownership
Webflow patches the platform, but the forms, integrations and scripts on your site are still yours to look after. When nobody owns them, broken forms and outdated scripts go unnoticed.
Content Getting Stale
Your website content is months out of date. Case studies are old, pricing is wrong, and your team page shows people who left last year.
No Time for Updates
Your team is too busy running the business to maintain the website. Updates pile up and never get done.

Meet

ActiveSet Logo

Your Dedicated Webflow Maintenance & Growth Team

We're a B2B Webflow maintenance team for sites that need regular care after launch. Webflow runs the platform; we look after what your team builds on top of it, from content changes, new pages and forms to integrations, bug fixes, performance and SEO.
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Webflow Maintenance for B2B Marketing Teams

Our maintenance checks the pages, forms and integrations your conversion funnel depends on, and keeps them current.

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What Webflow handles and what your team owns

On a paid Site plan, Webflow runs the platform and the hosting. What you build and publish on top of it stays with your team, or with the agency you appoint. The split below follows Webflow's own documentation, checked on 10 October 2026, and each row links to its source.

Security

Webflow handles

Platform security patches and updates, applied automatically with no customer-managed updates. Webflow reports SOC 2 Type II compliance and ISO 27001 certification.

Your team owns

Who can access your Workspace and site, two-factor authentication on each account, and every custom script or third-party tool you add.

Hosting and uptime

Webflow handles

Managed hosting on paid Site plans, with no server updates, packages or capacity planning. Webflow support investigates hosting, performance and uptime problems.

Your team owns

Your domain registrar and DNS records, which Webflow support does not cover, and choosing the Site plan your site needs.

SSL/TLS

Webflow handles

Free SSL/TLS certificates on every Site plan, renewed automatically. HSTS is on by default for non-Enterprise sites.

Your team owns

Keeping your custom domain's DNS records correct, since DNS sits outside Webflow support.

CDN and traffic protection

Webflow handles

Delivery through a global CDN with built-in DDoS and bot protection.

Your team owns

The weight of what you publish: image and video sizes, fonts and third-party scripts.

Backups

Webflow handles

Automatic backups as you work, with a restore point on every 50th auto-save. Paid Site plans keep unlimited backups. Webflow does not offer scheduled backups.

Your team owns

Saving a named restore point before big changes, knowing who can restore (only Site managers can access backups), and re-checking forms after a restore, because a restore refreshes reCAPTCHA settings and turns bot protection off.

Content and CMS

Webflow handles

The Designer, CMS and editing tools, and support when a core feature does not work as expected.

Your team owns

The accuracy of every page and CMS item: offers, team pages, legal text and items scheduled to publish.

SEO

Webflow handles

Advanced SEO controls on paid Site plans, and an auto-generated sitemap.xml (when turned on) that updates each time you publish.

Your team owns

What goes into titles, descriptions and headings, redirects when URLs change, structured data and Search Console. Webflow support does not cover SEO.

A monthly check of the pages that already earn search clicks, and link requests to sites that mention your company without linking to it.

Integrations and custom code

Webflow handles

Custom code fields on paid Site plans.

Your team owns

Writing and maintaining custom code and third-party integrations, such as CRM, analytics and scheduling tools. Webflow's support policy places these with the customer.

Forms

Webflow handles

Storing submissions, sending notification emails, spam filtering (on by default for new sites) and optional bot blocking with Cloudflare Turnstile.

Your team owns

Notification recipients, turning bot blocking on, testing each critical form after changes, and any custom form action, which sends submissions elsewhere and stops Webflow's notification emails.

Accessibility

Webflow handles

An Audit panel with four accessibility checks (missing alt text, non-descriptive links, skipped heading levels and duplicate element IDs) and a color contrast checker in the color picker.

Your team owns

Everything the panel does not check, including components, CMS-bound images and text contrast, plus testing against WCAG with a keyboard and a screen reader.

Plan and billing

Webflow handles

Billing support for Workspace owners and admins.

Your team owns

Choosing and paying for the Site plan, which is needed to publish to a custom domain. Only Site managers can buy and manage a Site plan and its billing.

On a maintenance plan, ActiveSet handles the content, pages, integrations, forms and fixes listed under 'Your team owns', along with the performance and SEO work set out in your plan.

What Our Webflow Maintenance Covers

Content Updates & Management
Keep your website fresh with regular content updates, new pages, blog posts, and marketing campaign materials.
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Performance Optimization
Maintain fast loading speeds, optimize images, and ensure your site performs well across all devices and browsers.
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Forms & Integrations
Webflow applies platform security patches and keeps backups itself. We check the forms, integrations and custom code your funnel depends on and update them as your tools change.
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Bug Fixes & Troubleshooting
Fix issues as they come up, within the plan's agreed hours.
SEO Maintenance
Ongoing technical SEO optimization, meta tag updates, and search engine performance monitoring.
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Analytics & Reporting
Monthly reports on work completed, site speed and key metrics, with recommendations for what to fix next.

Speed checks in every maintenance plan

Each month we check Core Web Vitals for your key templates in Search Console and PageSpeed Insights, review any new script before it goes live, and compress new images and video. Regressions and their likely cause go into the monthly report, with a fix proposed.
Our maintenance process

How We Keep Your Webflow Site Running Smoothly

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Onboarding
Complete Site Audit & Optimization
We start by thoroughly auditing your current Webflow site to identify any existing issues and optimization opportunities.
Our initial audit includes:
Complete performance analysis and speed optimization
Forms, integrations and custom code review
Content audit and accuracy verification
SEO technical review and fixes
Mobile responsiveness testing and improvements
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Ongoing
Proactive Monitoring & Maintenance
We continuously monitor your site and handle maintenance tasks before they become problems.
Monthly maintenance includes:
Regular content updates and page modifications
Performance monitoring and optimization
Form and integration checks
Bug fixes and troubleshooting as needed
Analytics reporting and insights
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As Needed
Priority Support & Emergency Response
When you need an urgent update or something breaks, we prioritize the request by business impact. Response times are agreed in your plan.
Priority support includes:
Response times agreed in your maintenance plan
Content updates for campaigns and announcements
New page creation and functionality additions
Technical support and guidance
Strategic recommendations for site improvements
why us?

What Sets Our Webflow Maintenance Apart?

01
B2B Focus
We understand B2B websites and what matters for lead generation. Our maintenance checks the forms, integrations and pages your conversion funnel depends on.
02
Proactive Approach
We check the site regularly so problems are caught early.
03
Marketing 
Team Support
We work directly with your marketing team to ensure campaigns launch smoothly and content stays current.
04
Transparent Communication
You always know what we're working on. Monthly reports, direct Slack access, and clear documentation of all changes.
05
Expert Webflow Knowledge 
Our team knows Webflow inside and out. We can handle complex customizations and advanced functionality.
06
Scoped Monthly Plans
Every engagement starts with a scoped proposal, so your plan states what is included before work begins.

How a Webflow maintenance engagement is set up

  • Sites we take on: Webflow sites we built and sites built by other teams. Each engagement starts with an audit of your current site.
  • How requests reach us: Technical support via Slack on the Essential plan. Growth adds priority email and Slack support, and Enterprise clients get a dedicated Slack channel.
  • Reporting: A monthly report showing the work completed, performance metrics and recommendations.
  • Scope and hours: Set out in your plan. The Growth plan includes up to 10 hours of updates per month.
  • Response times: Agreed in your plan. We prioritize requests by business impact.
  • Changing or ending a plan: You can upgrade, downgrade or cancel your plan at any time with 30 days' notice.
Development retainer

Need new pages every month, not just upkeep?

A development retainer gives your marketing team monthly Webflow build capacity for new pages, templates, campaign pages and CMS changes, on top of maintenance. You send requests through a shared Slack channel, we plan them in ClickUp by priority, build and review them on staging, and publish through a process we agree with you.

Maintenance or a development retainer?

Option 1
Maintenance plan
  • What it's for: Keeping the site you have accurate, working and fast
  • Typical work: Content updates, form and integration checks, fixes, performance and SEO upkeep
  • How work is planned: Ongoing tasks plus requests as they come in
  • Who it suits: Teams whose site is stable and mainly needs care
Option 2
Development retainer
  • What it's for: Adding to the site every month
  • Typical work: New pages and sections, new CMS templates, campaign pages, page-by-page redesign rollouts
  • How work is planned: A prioritized monthly backlog agreed with your team
  • Who it suits: Teams shipping new pages or products often, without an in-house Webflow developer
Many clients have both: maintenance for upkeep, a retainer for new work.
Process

How a retainer runs

  • A shared Slack channel for requests and questions.
  • A ClickUp backlog, prioritized with you each month.
  • Design in Figma when a request needs it, then the Webflow build.
  • Review on staging through Markup.io before anything is published.
  • Publishing through an agreed process, with a backup restore point saved first.
  • A monthly summary of what shipped and what's next.
In practice

Scope and capacity

Each retainer sets out its monthly capacity, what counts as one request and how priorities change mid-month. Unused hours don't roll over, and response times are agreed in your plan.
Delivered work

Retainers and ongoing development we run

  • mesoneer — Client since May 2023; monthly retainer since August 2024. Rolled out the 2025–26 redesign page by page, then added product, insurance and event pages and a new feature section in 2026.
  • Privado — Client since May 2022. Product and solution pages, CMS templates, a 2025 homepage and platform-page redesign, a multi-author blog and ongoing technical SEO work. Privado case study
  • HeartFocus — Client since April 2024. New pages and site updates on request since the 2024 launch, most recently in October 2026. HeartFocus case study
Research

What the research says

“97% of technical leaders report technical debt is impacting their team's ability to effectively manage the website.”

— Webflow with Vanson Bourne, The 2026 State of the Website, 2025. Survey of marketing and technical leaders, June–July 2025. Survey.

Maintenance plans

Choose Your Maintenance Plan

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Essential Maintenance

Perfect for smaller sites that need basic upkeep and occasional content updates.

Monthly performance optimization
Form and integration checks
Technical support via Slack
Monthly performance report
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Growth Maintenance

Ideal for growing businesses that need regular content updates and campaign support.

Everything in Essential
Up to 10 hours of updates per month
Priority email/Slack support
Campaign and landing page updates
SEO optimization and monitoring
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Enterprise Maintenance

For larger organizations with complex sites and frequent update needs.

Everything in Growth
Unlimited minor updates
Dedicated account manager
Emergency response times agreed in your plan
Custom integrations and functionality
Strategic consultation and planning
Industries we develop Webflow sites for
01
SaaS & Technology
(01)
Maintaining complex product sites with frequent feature updates, integration pages, and technical documentation.
02
Professional Services
(01)
Keeping service websites current with case studies, team updates, and thought leadership content.
03
Manufacturing & Industrial
(01)
Maintaining product catalogs, specification sheets, and compliance documentation for technical buyers.
04
Healthcare & Life Sciences
(01)
Keeping product, research and policy pages current, with your compliance team approving changes. Webflow states it is not HIPAA compliant by default, so site forms should not collect protected health information.
05
FinTech & Financial Services
(01)
Keeping product information, disclosures and regulatory pages current, with your compliance team approving each change.
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Let's Keep Your Webflow Site Running Smoothly

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FAQ’s

Frequently Asked Questions

(01)
What exactly is included in Webflow maintenance?

Webflow hosts your site and handles platform security patches, SSL certificates, its global CDN and automatic backups. Our maintenance covers what your team owns on top of that: content updates and new pages, forms and integrations, custom code, performance, bug fixes and technical SEO. The scope and response times are agreed in your plan.

(02)
How quickly do you respond to maintenance requests?

Response times are agreed in your maintenance plan. We prioritize requests based on business impact.

(03)
Can you handle complex Webflow customizations during maintenance?

Yes. Our team includes experienced Webflow developers who can handle advanced customizations, complex CMS implementations, and custom code integrations as part of ongoing maintenance.

(04)
What if my site wasn't built by ActiveSet originally?

No problem. We maintain Webflow sites regardless of who built them originally. We'll start with a comprehensive audit to understand your site's structure and identify any immediate issues that need attention.

(05)
How do you communicate what maintenance work you're doing?

We provide detailed monthly reports showing all work completed, performance metrics, and recommendations. Enterprise clients get dedicated Slack channels for real-time communication and updates.

(06)
Can I change or cancel my maintenance plan?

Absolutely. You can upgrade, downgrade, or cancel your maintenance plan at any time with 30 days notice. We want you to have the right level of support for your current needs.

(07)
Do you provide emergency support outside business hours?

Enterprise plan clients receive emergency support for critical issues that impact business operations. Response times for every plan are agreed in your maintenance plan.

(08)
What happens if you miss something or make a mistake?

Support terms are agreed in your maintenance plan. If we miss something or make an error, we fix it and review our process to prevent similar issues.

(09)
How is this different from hiring an in-house person for website maintenance?

Our maintenance team covers performance, custom code, SEO and advanced Webflow development, so you are not relying on one person for every skill. Compare our scoped proposal with the cost of hiring before you decide.

(10)
What's the difference between maintenance and a development retainer?

Maintenance keeps your existing site accurate, working and fast. A development retainer adds monthly build capacity for new pages, templates, campaign pages and CMS changes. Many clients have both.

(11)
How do we send requests on a retainer?

Through a shared Slack channel. We log each request in ClickUp, agree priorities with you each month, and review work on staging before it is published.

(12)
Can a retainer include design work?

Yes. When a request needs a new layout, our designer works in Figma first and the Webflow build follows once you approve the design.

(13)
What if we need more capacity in a busy month?

Tell us early. Extra work is quoted separately before we start, or you can move up a plan for the next month.

(14)
Do maintenance plans include speed checks?

Yes. We check Core Web Vitals for key templates each month, review new scripts before they go live, and report regressions with a proposed fix.

(15)
What if a new tool or script slows the site down?

We test it on staging first, load it only on the pages that need it, and if it still costs too much speed, we show you the trade-off before it goes live.