Attio pricing page
Attio's pricing page scores 7/10: four plans, per-user unit and billing period all readable in one screen, held back by logo-only proof and a lab LCP just over target.
Our own screenshots, taken on the reviewed date. The page may have changed since.
- Message clarity 2/2: price, "Per user/month, billed annually", the Monthly/Annual toggle and a one-line audience per plan are all in the first screen.
- Proof 1/2: a logo wall (Granola, Flow, Listen, Obvious, Modal, Union Square Ventures, Railway and others) with no quotes or attributed numbers.
- Path to contact 2/2: "Start for free", "Continue with Plus", "Continue with Pro" and "Talk to sales" on the cards, with a free tier and "no credit card required".
- Speed 1/2: lab CLS 0 passes but lab LCP 2.7 s on throttled mobile is just over the 2.5 s target (lab data, not field).
- Accessibility basics 1/2: two failures: 1 unlabeled input and 1 heading-level skip; alt text, empty links, h1 and lang pass.
What the page does well
A clean per-seat layout. Under "From zero to IPO." the subhead says "Start today, no credit card required", a Monthly/Annual toggle sits above four cards, and each card states the price, "Per user/month, billed annually", a "Save 20%" chip and an audience line such as "For small teams to get started together". Pro is outlined as the default. Buttons escalate from "Start for free" to "Continue with Plus", "Continue with Pro" and "Talk to sales", and the row is pinned above the comparison table. Credits are the one hard part: "Seat credits" and "Workspace credits" with add-on tiers from $70 to $475 a month need the FAQ to decode. Proof is a logo wall (Granola, Modal, Railway) with no quotes.
What to copy:
What we would fix:
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