Cal.com pricing page
Cal.com's pricing page scores 8/10: per-user prices, a free tier and fast lab load, held back by logo-only proof plus a heading skip and two empty links.
Our own screenshots, taken on the reviewed date. The page may have changed since.
- Message clarity 2/2: First screen names who each plan is for, the price, "per user/month" and the trial or annual condition; only the tiny "YEARLY" toggle suggests the price shown is the annual rate.
- Proof 1/2: A logo row (Rho, deel, Framer, ramp, PlanetScale, coinbase) and Product Hunt, Google and G2 star badges, but no quotes, numbers or review counts.
- Path to contact 2/2: Each card has "Use for free", "Try for free" or "Talk to sales"; the hero adds "Talk to sales" and "See feature breakdown"; a free-forever plan is the low-commitment option.
- Speed 2/2: Lab LCP 2,024 ms and lab CLS 0 both pass (throttled mobile lab run, not field data).
- Accessibility basics 1/2: Two failures: 1 heading skip and 2 empty links. Images have alt text, inputs are labelled, one h1, lang set.
What the page does well
Cal.com puts four cards on the first screen: "Individuals Free", "Teams $12 per user/month", "Organizations $28 per user/month" and "Enterprise Custom", each with a fit line and a note like "*14 day free trial". Unit and period are plain, though the small "YEARLY" toggle suggests the shown price is the annual rate. The model is seat-based tiers with a long "Feature breakdown" table that repeats the four CTAs at its head. Proof is a logo row ("Trusted by fast-growing companies around the world") and Product Hunt, Google and G2 star badges, with no quotes or numbers. The breakdown intro, "Compare our Free and Teams plans to see why Cal.com is the better choice", reads as copy that may be out of date.
What to copy:
What we would fix:
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