Loom pricing page
Loom's pricing page scores 8/10: per-user prices, billing switch and trial CTAs all on the first screen, held back by proof with no source shown, a heading skip and empty links.
Our own screenshots, taken on the reviewed date. The page may have changed since.
- Message clarity 2/2: Starter $0, Business $18 and Business + AI $24 "per user / month", Enterprise "Let's Talk", a monthly/annually switch and a one-line fit statement per plan, all on the first screen.
- Proof 1/2: A logo strip (Atlassian, Juniper, Lacoste, LaunchDarkly, Greenhouse, HubSpot) and the line "More than 25 million people across 400,000 companies choose Loom" with no source shown; no quotes or third-party reviews.
- Path to contact 2/2: "Sign up", "Try for free" and "Contact Sales" per plan, a free tier, CTAs repeated in a sticky comparison header and a closing "Contact Sales" block.
- Speed 2/2: Lab LCP 2,020 ms and CLS 0.05 on throttled mobile; both pass (lab data, not field).
- Accessibility basics 1/2: One heading-level skip and six empty links (two failures); alt text, input labels, a single h1 and lang are fine.
What the page does well
Loom's first screen answers the pricing question at once: "Choose the plan that fits your needs." sits above a "Team size" field, a "Bill me: Monthly / Annually" switch with "SAVE UP TO 17%", and four cards, Starter $0, Business $18 and Business + AI $24 "per user / month", Enterprise "Let's Talk", with the AI tier marked "MOST POPULAR". A sticky comparison header repeats "Sign up", "Try for free" and "Contact Sales" through a long feature table. Proof is thinner: "More than 25 million people across 400,000 companies choose Loom" shows no source on the page, and the logo strip sits below the FAQs. In the capture the "Team size" field shows 100 and no price visibly changes with it, which may puzzle buyers.
What to copy:
What we would fix:
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