All examples/Teardown

Notion pricing page

Notion's pricing page scores 10/10: clear per-seat prices, an attributed OpenAI quote and clean lab metrics; only two asterisks and credit jargon slow buyers.

B2B SaaS
Pricing page
Other
Notion pricing pageNotion pricing page

Our own screenshots, taken on the reviewed date. The page may have changed since.

10
/10
Message clarity
2
Proof
2
Path to contact
2
Speed
2
Accessibility basics
2
How we score
  • Message clarity 2/2: First screen shows Free $0, Plus $10 and Business $20 "per seat / month", Enterprise "Custom pricing", a monthly/yearly toggle, "Price in USD" and a one-line fit statement per plan.
  • Proof 2/2: "Trusted by teams at" logos (OpenAI, Figma, Volvo, Ramp, Cursor) plus an attributed quote from Nick Erdenberger, GTM, OpenAI, with a "Watch video" link, beside the cards.
  • Path to contact 2/2: One button per plan ("Sign up", "Get started", "Contact Sales"), a free tier, and the buttons repeat in a sticky header over the comparison table.
  • Speed 2/2: Lab LCP 1,832 ms and CLS 0 on throttled mobile; both within the thresholds (lab data, not field).
  • Accessibility basics 2/2: No images without alt, no unlabeled inputs, no heading skips, no empty links, one h1 and lang set; zero failures.

What the page does well

Notion leads with a plain promise, "One tool to run your company.", a "Trusted by teams at" logo row and an attributed quote from Nick Erdenberger, GTM at OpenAI, beside the plan cards. The model is per-seat tiers: Free $0, Plus $10 and Business $20 "per seat / month", Enterprise "Custom pricing", with a monthly/yearly toggle and "Save up to 20% with yearly". A sticky header repeats the buy buttons through a long comparison table, and seventeen "Questions & answers" cover billing edge cases. Buyers may stall on the asterisks beside Plus and Enterprise, explained only by "Plans may not be available for every workspace" far below, and on jargon such as "500 Select credits / month".

What to copy:

Put one attributed customer quote beside the plan cards and repeat the buy buttons in a sticky header over the comparison table.

What we would fix:

Explain the Plus and Enterprise asterisks next to the cards and define AI credits where they are first mentioned.

Reviewed
October 29, 2026
by
ActiveSet

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