Ramp pricing page
Ramp's pricing page scores 6/10: clear per-user pricing and a free tier, held back by an unquantified Plus platform fee, unsourced proof and a 5.3 s lab LCP.
Our own screenshots, taken on the reviewed date. The page may have changed since.
- Message clarity 1/2: Plan fit, unit and period are clear on the first screen ($0/mo/user, $15/mo/user, "Custom"), but Plus adds "+ Platform fee based on team size" with no figure, so a Plus buyer cannot work out the cost.
- Proof 1/2: A logo row (Quora, Visa, Virgin Voyages, Stripe, CBRE, Notion, Discord, GoodRx, Barry's, Eventbrite) and "85,000+ finance teams have saved millions of hours with Ramp"; no source is shown for the number and there are no quotes or reviews.
- Path to contact 2/2: Email field plus "Get started for free" on Free and Plus, "Contact sales" on Enterprise, a free tier as the low-commitment option, and the same actions repeated three more times down the page.
- Speed 1/2: Lab LCP 5,296 ms on throttled mobile fails the 2,500 ms target; lab CLS 0 passes (lab data, not field).
- Accessibility basics 1/2: One failure: two empty links. Images have alt text, the six inputs are labelled, no heading skips, a single h1 and lang is set (en-us).
What the page does well
Ramp opens with "Start for free. Scale with Intelligence." and three cards: "Free" at $0/mo/user, "Plus" at $15/mo/user and "Enterprise" at "Custom". Unit and period are plain, and each card carries an email field with "Get started for free" or "Contact sales", repeated three more times down the page. The catch is the Plus line "+ Platform fee based on team size": the number a buyer would actually pay is not on the page. Proof is a logo row (Stripe, Notion, Discord, Eventbrite) under "85,000+ finance teams have saved millions of hours with Ramp", a claim with no source shown on the page. The long comparison sits under collapsible headings, and the FAQ answers "Is there a free version of Ramp?".
What to copy:
What we would fix:
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