Vercel pricing page
Vercel's pricing page scores 5/10: a clean three-plan summary and clear CTAs, held back by no proof in the captured part, a 2.9s lab LCP and a per-member unit hidden in the table.
Our own screenshots, taken on the reviewed date. The page may have changed since.
- Message clarity 1/2: Hobby $0/mo, Pro $20/mo and Enterprise "Custom" with fit lines are on the first screen, but the unit (per developer seat plus metered usage) only appears deep in the table.
- Proof 0/2: No customer logos, quotes, reviews or sourced numbers are visible in the captured part of the page.
- Path to contact 2/2: "Start deploying", "Start a free trial" and "Get a demo" per plan, a free Hobby tier.
- Speed 1/2: Lab LCP 2,932 ms on throttled mobile fails the 2,500 ms threshold; CLS 0 passes (lab data, not field).
- Accessibility basics 1/2: One heading-level skip (one failure); alt text, input labels, links, a single h1 and lang are fine.
What the page does well
Vercel opens with "Scale your app, control your costs" and three plans: Hobby $0/mo, Pro $20/mo marked "Popular", Enterprise "Custom", each with a one-line fit statement and a short feature list, plus a note that prices are in USD and exclude tax. The real model is usage-based: a very long table lists metered rates such as "Starting at $0.128 per hour" for Fluid Active CPU and "$20 / month" per developer seat, with a "Search feature..." box to find a line. That seat price lives only in the table, so the first screen's "$20 /mo" reads like a flat fee. The capture shows no customer logos, quotes or numbers, and the lower part of the page did not render.
What to copy:
What we would fix:
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