Webflow pricing page
Webflow's pricing page scores 6/10: consistent buttons and a free-tier CTA, but the Site/Platform/Workspace split and a throttled run that timed out at 16 s add friction.
Our own screenshots, taken on the reviewed date. The page may have changed since.
- Message clarity 1/2: plan audiences and the yearly toggle are in the first screen, but the "per site" unit and the Site/Workspace/Ecommerce distinction come after scrolling, and the cookie banner hid the Starter and Basic prices in this capture.
- Proof 1/2: a customer logo strip (Greenhouse, CLEAR, Reddit, Docusign, The New York Times and others) with no quotes or attributed numbers.
- Path to contact 2/2: "Add plan" on self-serve tiers, "Talk to us" on Team and Enterprise, a free Starter plan and "Get started - it's free" at the foot.
- Speed 1/2: lab CLS 0.04 passes; our throttled run measured a 16.2 s LCP and hit a 60 s network-idle timeout, so treat the figure as partly a timeout artefact (lab data, not field).
- Accessibility basics 1/2: one failure: 331 empty links; alt text, inputs, headings, h1 and lang all pass.
What the page does well
The page opens with a Monthly/Yearly toggle ("Save up to 40%") and splits plans into "Site plans" and "Platform plans", each card carrying a short audience line such as "For content-rich sites with robust CMS and traffic needs". Buttons are consistent: "Add plan" for self-serve tiers, "Talk to us" for Team and Enterprise, and the free Starter plan returns at the foot. The unit, "All prices in USD, per site", appears only after the cards, and Ecommerce and Workspace plans sit collapsed further down, so a buyer must learn the plan taxonomy first. In this capture the cookie banner covered the Starter and Basic prices. Proof is a logo strip (Reddit, Docusign, The New York Times) without quotes.
Disclosure: ActiveSet is a Webflow Premium Partner and earns a commission from Webflow on Webflow plans.
What to copy:
What we would fix:
Want your page scored the same way?
Send us the page. We score it on the five criteria above and tell you what to fix first.