Happier: a Webflow rebuild, then campaign pages for the marketing team
ActiveSet rebuilt the Ten Percent Happier website in Webflow in 2024, then built landing pages, campaign guides and test pages for the marketing team. We worked together from February 2024 to January 2026.
ActiveSet rebuilt the Ten Percent Happier website in Webflow in 2024, then built landing pages, campaign guides and test pages for the marketing team. We worked together from February 2024 to January 2026.
Visit meditatehappier.com
In the 2024 rebuild, from the homepage to courses and the blog
The rebuilt site goes live in Webflow
Campaign guides with email capture in 2025: menopause, and divorce and separation
Working together, February 2024 to January 2026
Overview
Happier, formerly Ten Percent Happier, makes a meditation app. In 2024 ActiveSet rebuilt its marketing site in Webflow, then built landing pages, campaign guides and test pages for the marketing team.
Where they started
In February 2024 the Ten Percent Happier team asked ActiveSet to scope a rebuild of its website. The new site was built in Webflow from the team's own Figma designs and wireframes.
meditatehappier.com today
Meditations, Courses and the Happier Meditation Weekly blog on desktop, captured from the live site on 26 October 2026.
What we built, year by year
Grouped by year and cut to the main items.
Rebuilt the marketing site in Webflow across about ten templates: the homepage, meditations with a custom audio player, a courses CMS migration, the podcast and blog migration, gifting and search, plus 301 redirect mapping and SEO. The site launched in August 2024.
CMS-driven landing-page templates for discounts and partners, a second version of the quiz, and Webflow Optimize set up with a test page (November 2024 to February 2025).
Campaign landing pages and guides on menopause and on divorce and separation, with Braze email capture, pop-ups, sharing and optimized video (March to April).
Site-wide updates for the rename from Happier to Happier Meditation.
Fixes to the campaign landing pages, through January 2026.
On phones
Home, Meditations, Courses and the Happier Meditation Weekly blog, from the live site.
How the work ran
A shared Slack channel
Requests and reviews ran through a shared Slack channel with Happier's marketing team.
Built from their designs
Pages were built in Webflow from the team's own Figma designs and wireframes.
Client-First builds
Builds follow Finsweet's Client-First naming system, with the style guide set up first and reusable components. The Client-First class names are visible in meditatehappier.com's live HTML.
We worked together from February 2024 to January 2026. See the live site: meditatehappier.com.
Reproduced exactly as published on activeset.co/wall-of-love.
About this case study
This page describes ActiveSet's own work for Happier. Dates come from our project records: the shared Slack channel, email and calendar. The screens were captured from the live site on 26 October 2026, and the site may have changed since our work ended in January 2026. This page does not include traffic, conversion or revenue figures.
