LimeChat: brand, design and a Webflow build of limechat.ai
ActiveSet ran a brand and design exercise for LimeChat in late 2023, built the new limechat.ai in Webflow in 2024, and kept developing it, up to a pricing page revamp in June 2025.
ActiveSet ran a brand and design exercise for LimeChat in late 2023, built the new limechat.ai in Webflow in 2024, and kept developing it, up to a pricing page revamp in June 2025.
Visit limechat.ai
Working together, October 2023 to January 2026
The new site is built in Webflow
The revamped pricing page goes live
Key pages updated in spring 2025
Overview
LimeChat describes itself as WhatsApp, chat and voice AI agents for enterprise. ActiveSet ran a brand and design exercise for LimeChat, built the new limechat.ai in Webflow in 2024 and developed it until mid-2025, with support until January 2026.
Where they started
LimeChat signed with ActiveSet in October 2023, after a proposal for a website design and Webflow build and a meeting at LimeChat's office. The work began with a branding exercise.
limechat.ai today
Pricing, Compare and Customer stories pages on desktop, captured from the live site on 26 October 2026; our development work ended in mid-2025.
What we built, year by year
Grouped by year and cut to the main items.
A moodboard, typography and colour palette, a style guide, and Figma designs for the homepage, solution, demo and pricing pages (October to December).
The new limechat.ai built in Webflow on a monthly development retainer: the homepage, the AI, marketing and support solution pages and sub-pages, UK landing and pricing pages, and the footer (January to May).
A compare page (live June 2024), a case-study CMS with a listing switch, integrations, support analytics and CSAT pages, and a cookie-consent pop-up.
GA4 and GTM event tracking (to March), then updates to five key pages, nav and footer imagery, a case-study and testimonial slider, and the pricing page revamp with a HubSpot pop-up form, live in June. Lottie animations were swapped for MP4 video for speed.
Editor guidance and CMS troubleshooting, to January 2026.
On phones
Home, Pricing, Compare and Integrations, from the live site.
How the work ran
Design, then build
ActiveSet did the brand exercise and the page designs in Figma, then built them in Webflow.
Monthly retainer
The 2024 build ran on a monthly development retainer.
A shared Slack channel
Requests and reviews ran through a shared Slack channel with LimeChat's team.
We worked together from October 2023 to January 2026. See the live site: limechat.ai.
About this case study
This page describes ActiveSet's own work for LimeChat. Dates come from our project records: the shared Slack channel, email and calendar. The screens were captured from the live site on 26 October 2026, and the site may have changed since our development work ended in mid-2025. This page does not include traffic, conversion or revenue figures.
