Tessell: moving tessell.com to Webflow and building on it for three years
ActiveSet moved Tessell's marketing site to Webflow in 2023, with a light redesign by partner studio Pixeto, then built and maintained its pages and templates until 2026.
ActiveSet moved Tessell's marketing site to Webflow in 2023, with a light redesign by partner studio Pixeto, then built and maintained its pages and templates until 2026.
Working on tessell.com, June 2023 to 2026
The rebuilt site goes live in Webflow
Website check-ins with Tessell's marketing team
A new blog with category and tag pages in 2024
Overview
Tessell describes itself as a multi-cloud database-as-a-service for Oracle and SQL Server. In 2023 ActiveSet moved its marketing site to Webflow, then built and maintained its pages, templates and CMS until 2026.
Where they started
In June 2023 ActiveSet proposed options for Tessell's website, and Tessell chose a light redesign plus a move to Webflow. Pixeto, a design studio ActiveSet partners with, did the redesign, and ActiveSet built the site in Webflow.
Pages linked to Tessell's backend moved to an app subdomain, with 301 redirects from the old addresses.
tessell.com in Webflow
About us, Analyst Relations and Blog pages on desktop, rendered from Wayback Machine captures of the Webflow site taken in March 2026.
What we built, year by year
Grouped by year and cut to the main items.
Rebuilt the marketing site in Webflow with Pixeto's light redesign: HubSpot forms, the Greenhouse jobs embed, analytics and Intercom scripts, backend-linked pages moved to an app subdomain with 301 redirects, the .io to .com setup and the site transfer. Live in mid-August 2023.
An event landing page template, customer story pages, and a gated ebook and events CMS with listing pages (August to September).
New homepage sections, an About Us update, blog v2 with category and tag pages, a Consolidate and Optimize page, and RDS battle-card and GCP pages.
An ebook listing update, whitepaper pages, events CMS changes, Meet the Tessellators, About page recognitions, a logo strip with analyst badges, and Analyst Relations, Tessell for SQL and Oracle Exadata pages.
Changes to the events CMS template in April 2026.
On phones
Home, About us, Analyst Relations and Blog, rendered from Wayback Machine captures of the Webflow site.
How the work ran
Design partner
Pixeto did the 2023 light redesign. ActiveSet built the site in Webflow and maintained it.
Weekly check-ins
Weekly website check-ins with Tessell's marketing team, and requests through a shared Slack channel.
CMS for marketing
Events, ebooks and the blog were built as Webflow CMS collections with listing pages.
We worked together from June 2023 to 2026. tessell.com has since moved off Webflow, so the screens on this page come from Wayback Machine captures of the Webflow site.
Reproduced exactly as published on activeset.co/wall-of-love.
About this case study
This page describes ActiveSet's own work for Tessell. The 2023 redesign is Pixeto's work. Dates come from our project records: the shared Slack channels, email, calendar and call notes. tessell.com no longer runs on Webflow; the screens were rendered from Wayback Machine captures of the Webflow site taken between March and May 2026. This page does not include traffic, conversion or revenue figures.
